Measuring the financial impact of customer experience initiatives on your business can be challenging—but it’s not impossible. While happy customers and happy employees generally equate to increased revenue for your brand, ROI isn’t as simple as looking at a single number. InMoment’s new ebook, “The Five Steps to an ROI-Focused CX Program,” shows you how to break away from the traditional, linear approach to measuring ROI.
What financial impact is your CX program having on your business?
Brennan Wilkie, SVP of Customer Experience Strategy, InMoment